Digital department store Freemans has today launched a Christmas TV ad starring singer and brand ambassador, Sophie Ellis-Bextor.
In the 30-second commercial, Ellis-Bextor delivers gifts on a snow-dusted ‘Sleigh Street’, along with four members of the Freemans ‘Style Squad’ – all dressed head to toe in the latest seasonal fashion from the online retailer.
Arriving in a retro delivery van, the glittering five-strong team hand deliver a selection of tempting gifts to households, echoing Freemans.com which delivers products to homes across the UK.
Highlighted items in the commercial include a “showstopping” leopard print handbag, Adidas trainers and a state-of-the-art LED facemask. Other “stand out moments” include Ellis-Bextor’s silver glitter paint eye make-up, which Freemans says is “set to become the look of the season”, plus quick-fire outfit changes between deliveries.
The feelgood festive campaign is backed by a host of content creators, influencers and stylists offering gift advice.
The commercial goes live across digital and social channels on 24 October, and twill later air on TV slots from 26 October.
Freemans chose to launch the ad in October after research showed that 36% of consumers have already begun their Christmas shopping by October, with a further 23% beginning in early November.
Richard Cristofoli, Chief Customer Officer at Freemans, said: “Tis the season to start Christmas shopping. The two month Christmas countdown is on and most consumers are starting early to spread the cost of the festive season.
“By launching now, we have two pay days to go until the big day and we’re offering more help and advice than ever before via our Style Squad, making it easier for customers to nail the perfect gift and manage their festive finances.”
Sophie Ellis-Bextor added: “Christmas really is the most wonderful time of the year and I hope we’ve packed that special feeling into these 30 seconds. The festive season is about spreading cheer, giving to others, celebrating our families and friendships and yes, treating ourselves too.
“I had so much fun making the ad with Freemans and I hope it puts everyone in the Christmas spirit a little earlier this year.”
The campaign’s tagline is ‘exclusively online’, reflecting Freemans’ shift from catalogue to “online pureplay”.
