1. Talk to us about your background
I come from a diverse family background. My mother is German/Palestinian, and my father is Egyptian, and I was raised in London. This diversity reflects a tapestry of cultures.
2. What inspired you to start your own business in beauty ?
Growing up in a family that valued creativity and self-expression, my passion for the beauty industry was nurtured from a young age. My enthusiasm for beauty and helping women feel like the greatest versions of themselves inspired me. Performing a treatment on a client and witnessing the confidence they gain afterward is the finest feeling in the world. It’s amazing how much of a difference even a tiny adjustment can make. This familiar influence instilled in me not only the skills necessary for success in the industry but also the understanding of how beauty can empower individuals and enhance their confidence.
3. What services does your salon offer ?
We offer several services in different fields . Poupée Sculpting Facial –
A Luxury experience focusing on relaxation and balancing the body’s natural rhythm.
We incorporate Radiofrequency with personalized skincare to achieve a sculpted facial contour, tighter skin, improved blood flow and Lymphatic drainage to depuff and drain the toxins. This treatment will leave you glowing and snatched, ready to face the world calm and confident.
Poupée Detox Facial –
An Active experience focusing on deep cleaning the pores, exfoliating dead skin cells and rejuvenating the skin. Combining a selection of high tech devices and personalized skincare to boost the skin’s natural ability for cellular turnover, with minimum downtime.
The perfect treatment for that natural glow, leaving you feeling confident and ready for any event.
Obagi Blue Peel –
Discover the power of Our Obagi Blue Peel, a carefully selected combination of AHAs and BHA formulated by Dr Obagi, suitable for all skin types. This treatment requires minimum downtime and immediately leaves you glowing, leaving you time to enjoy your day with no downtime. The perfect pre-event or lunchtime Treatment.
AlumierMD Peel –
Targeting specific skin concerns, our AlumierMD experts will design the perfect Peel course to suit your skin needs and guide your skin journey. This selection of peels is ideal for long term results with no downtime or risk to your skin barrier. Ideal treatment for pre-events, pre-wedding prep and skin concerns targeted with gentle yet effective clean ingredients.
SkinPen Microneedling –
Our FDA approved Microneedling treatment is suitable for all skin types and conditions. The ultimate boost for skin regeneration, targeting fine lines, pigmentation, Scarring, enlarged pores and stretch marks. The healing response means that you will experience minimum downtime and maximum results.
The future of skin health begins with Microneedling.
Body Contour –
At Maison de Poupée we specialise in result driven body treatments, targeting the Silhouette to help you achieve the best version of yourself.
This treatment is designed to contour, tighten and reduce excess fat storage with our high tech devices.
Achieve better tone, and contoured figure from your first session.
Body Sculpt –
Our EMS device is the perfect solution for those who want to achieve a tighter and sculpted body. Whether you are building muscle or just want to compliment your training routine, this treatment will enable muscle growth, recovery and long term health.
This treatment targets muscle tone, achieving better definition and strength.
We also have other services at Maison de poupee such as Pedicures, manicures, facials, body contouring, body sculpting, lymphatic drainage, chemical peels, hair removal, aesthetics medicine , massages, nutritional consultation , Lash extension, Brows design and threading, cosmetics consultancy and makeup services , Hair services such as cutting, blow-dry, design and coloring, I also operate a boutique where I sell skin care, makeup, nail care, pajamas, and lingerie.
4. What makes your salon stand out from other salons ?
The only salon in London with everything you could possibly need in one location, including the best-quality, opulent products and services in addition to the most aesthetically pleasing and opulent salon in the city. I believe to make a salon stand out in a competitive market, several key elements can be emphasized. Here’s a detailed breakdown of what can differentiate your salon from others:
1. Unique Customer Experience Creating a memorable experience for clients is crucial. This includes personalized greetings, comfortable waiting areas, and attentive service throughout their visit. Offering complimentary beverages or small treats can enhance this experience further.
2. Specialized Services Offering unique or specialized services that are not readily available in the area can attract clients looking for something different. This could include innovative hair treatments, exclusive skincare options, or specialized styling techniques.
3. Talented Staff Hiring skilled professionals who are passionate about their craft is essential. A team that excels in various specialties allows the salon to cater to a wider range of client needs and preferences.
4. Ambiance and Atmosphere The physical environment of the salon plays a significant role in attracting and retaining clients. A well-designed space with soothing decor, appropriate lighting, and comfortable furnishings creates an inviting atmosphere that encourages relaxation.
5. High-Quality Products Using premium products enhances the overall service quality and client satisfaction. Partnering with reputable brands known for their effectiveness can set your salon apart from competitors who may use lower-quality alternatives.
6. Sustainability Practices Incorporating eco-friendly practices and products appeals to environmentally conscious consumers. This commitment to sustainability can resonate with clients who prioritize environmental responsibility.
7. Strong Online Presence An informative website and active social media engagement help potential clients learn about your services and see real-time examples of your work. Encouraging online reviews also builds credibility and trust among prospective customers.
8. Loyalty Programs Implementing loyalty programs encourages repeat business by rewarding clients for their continued patronage. This could include discounts, special offers, or exclusive access to new services.
9. Community Engagement Being involved in local events or charitable activities helps build relationships within the community, making your salon more recognizable and respected among potential clients.
10. Continuous Improvement Regularly seeking feedback from clients allows you to adapt and improve services based on their preferences and needs, ensuring that you remain relevant in a changing market.
By focusing on these aspects, a salon can create a distinctive identity that attracts new customers while fostering loyalty among existing ones.
5. How do you manage work- life balance ?
Having structure, such as daily goals and a capable staff to whom you can assign duties that must be completed to the highest standard, is the greatest method to manage work-life balance. You should also schedule time for yourself, even if it’s just for two hours a day, so that you may unwind,
6. If Deena was not an entrepreneur what would she be ?
Since makeup art is my greatest interest, I would be a makeup artist
7. What do you like doing in your spare time ?
In my spare time, I engage in a variety of activities that not only bring me joy but also allow me to develop skills and connect with others. Taking care of myself and spending time with the ones I love the most, In summary, my spare time is filled with meaningful activities that reflect my interests in music, culture, creativity, exploration, literature, and self-care.
8) What are the most popular treatments your clients love the most in your salon ?
Our clinic has been well-liked for all treatments offered, but one comment we have received is that many think we are the cleanest, most sterile clinic in the UK.
9) What are your favorite treatments and why ?
My favorite treatments include blowouts, manicures, brows, and lashes because I feel that when these things are done, I look more confident and don’t feel like I need makeup or clean, well-groomed nails, which I believe are essential for women.
10) What are your top 5 favorite make product must haves ?
Tinted moisturizing cream, concealer, brow gel, and tinted lip oil.
11) What is the best advice you would give to someone starting there own business ?
You must be tenacious, genuinely passionate about what you do, and constantly have faith in the process.
12) What are your plans for the next 5 years ?
I want to establish this as a global brand over the next five years and build multiple clinics abroad.
13) How do you switch off and relax ?
I unwind by having a leisurely day where I enjoy my favorite things to watch, eat, and spend time with my favorite people. I also enjoy reading a lot.
CEO: Zahraa Saifullah
Managing Editor: Nashmia Amir Butt
Creatively Director: Kaniz Ali
Photography by Danny Singh
Make Up & Styling: Kaniz Ali
Assisted by Iman Chana
Location: Masion Di Poupee, Mayfair – UK
Words by Sibgha Batool
