Here are some of this week’s news and features highlights handpicked by TheIndustry.fashion team.
Matilda Djerf’s Djerf Avenue is heading to London with its first UK pop-up
There are very few influencers I regularly keep up to date with, but Matilda Djerf is one of them. Have you seen her chic style and effortlessly voluminous golden locks? Her Instagram, which boasts 3.1 million followers, is the source of an abundance of style inspiration. So, when she launched her brand Djerf Avenue back in 2019, I may or may not have splurged on one of the knit dresses. However, I had to stop myself from buying more, not just for my bank card’s sake, but because I had to pay import fees and I was worried about the sizing.
Five years later, in celebration of the brand’s birthday, Matilda Djerf is finally bringing Djerf Avenue to London with a pop-up in Covent Garden – marking its first physical presence on UK soil. Not only is the Swedish creator-turned-entrepreneur sending us her A/W clothing collection but also newness from her recently launched beauty line, Djerf Avenue Beauty.
The Christmas-themed pop-up, which opens today until 8 December, is located in the heart of Covent Garden at 25 Shelton Street.
Chloé Burney, Senior News & Features Writer.
Indian designer Rahul Mishra on going global with Tod’s collaboration
Cecilie Bahnsen x Asics. Adidas x Gucci. Crocs x Simone Rocha. What was initially proffered as glib dating advice now heavily applies to fashion collabs. That is, opposites attract. And as in life, these unions generally leave you wondering why they didn’t get together sooner.
Indian designer Rahul Mishra has collaborated with Tod’s, the staunchly “Made in Italy” brand and embodiment of everything that comes with that: classic silhouettes, clean lines, a tarmac-adjacent colour palette. Mishra’s work is anything but.
But Mishra’s “Made in India” proves to be Tod’s’ perfect companion. His bold palette and bejewelled floral embroidery actually make the perfect frosting for an ice-cool leather tote or loafer.
In this interview, our Editor-in-Chief Lauretta Roberts hears from Mishra about his inspirations, dressing an A* list of A-listers, and going global with his Tod’s collaboration.
Katie Ross, Content & Events Executive.
Half of Brits more likely to shop during ‘Crimbo Limbo’ than Black Friday
So, in the blink of an eye, it’s here – Black Friday 2024, that is. And, while some retailers seemed to have been offering deals well ahead of the actual day, there will undoubtedly be some even greater bargains to be snapped up between now and Cyber Monday – and probably beyond.
I’m not alone in thinking that it almost feels like a pressure to buy Christmas presents now and get the best prices possible. It feels a bit like being rushed. So, it was quite refreshing to get a Snapchat survey of 2,000 UK consumers this week that revealed what it describes as ‘Crimbo Limbo’ – the listless period between Christmas and New Year – will see 84% of Brits shop just as much, if not more, than they do on Black Friday, Cyber Monday, and the January sales.
It also said that pretty much half of Brits are more likely to shop between Christmas and New Year than Black Friday and other sale moments, with Gen Z and Millennials leading the charge to save their spending for that dead time. It makes more sense to me too.
Unless it’s something so hot that it’s likely to sell out as soon as there is any chance of some money off, and obviously it’s a different story if you’re buying for young kids for Christmas, why not wait until retailers really do need to start shifting excess stock with prices likely to tumble further? Especially given that 57% of those surveyed listed shopping in their top three favourite activities during ‘Crimbo Limbo’.
Tom Bottomley, Contributing Editor.
In Pictures: Burberry’s recycled childrenswear capsule
I don’t have children, but I have to say, I’m obsessed with Burberry’s new childrenswear capsule collection.
Featuring more than 30 styles that heavily consist of surplus fabrics and yarns from previous collections, the new ‘Remake’ offering spans all key product categories, including classic outerwear styles in miniature proportion, as well as a selection of jersey hoodies, sweatshirts and mouliné knits.
Pushing circularity further, the luxury brand has attached a ‘multiple owners label’ to certain pieces, encouraging them to be passed down (great idea). It also includes reinterpretations of Burberry motifs, such as the duck and Thomas Bear teddy.
I implore you to check out the collection imagery in our article here. What a fun (and very cute) way to champion circular fashion!
Sophie Smith, News Editor & Senior Writer.
