Read more: Shop Vogue’s Edit Of The SSENSE Black Friday Sale
Scroll on for some of the best fashion discounts to bookmark ahead of Black Friday.
Shop British Vogue’s edit of the best Black Friday clothing deals
Ssense
If you’re looking for fashion from the coolest new names, you need to check out the Ssense Black Friday sale. We recommend keeping an eye out for cult buys from buzzy Brit brands, such as Chopova Lowena, Stefan Cooke and Molly Goddard.
Burberry
It’s no secret that Burberry trenches are a timeless investment. Take the chance to secure one at a discounted price this Black Friday — or try its cropped jackets, in the lightweight Nova checked material or leather.
Net-A-Porter
When it comes to breadth, the Net-a-Porter sale is always worth a scroll. Covering everything from ready-to-wear staples and hero handbags, to athleisure separates and homeware accessories, there’s bound to be something you’ll fall for.
Browns
A real British institution, Browns Fashion might be famed for its Brook Street store, but its online offering is just as note-worthy. It is a reliable sales destination for those who want a tight edit of both big-name and up-and-coming designers.
The Outnet
The Outnet is always a winner for discounted designer buys, but during seasonal sales, you know you’re going to find some seriously good deals. Keep an eye out for high-end staples (think jumpers and tailoring) from the likes of Jil Sander and Stella McCartney.
Mytheresa
Within the Vogue team, Mytheresa is favoured for its excellent designer fashion curation, particularly from brands such as Alaïa, Bottega Veneta and Valentino. Head over to its sale section for trending handbags, fashion jewellery and partywear.
Cos
The moment winter hits, London’s street and Tube platforms are awash with Cos outerwear – old and new season. While it’s a trusted source for coats and layers, its eveningwear range is worth a browse, too.
Vestiaire Collective
Some of the best products from Cyber Week can be found on Vestiaire Collective, like The Row’s zip-front boots (a celebrity favourite) and a Prada crossbody.
Reformation
Attending a wedding in 2025? Consider Reformation your go-to for versatile, stylish wedding guest dresses that’ll last beyond a single ceremony. Beyond its event-worthy dresses, consider a slouchy leather jacket or knee-high boots enduring winter staples.
Whistles
A great British high street favourite, Whistles is a trusted place to find wardrobe staples. It is loved by editors for its barrel-leg jeans and leather jackets – the bonded leather line is a sellout for a reason.
H&M
H&M is another high-street no-brainer, but it’s the brand’s Premium Selection that we return to time and time again for high-quality wardrobe basics. We recommend checking out its sturdy winter staples in the sales: think boots, wool coats and cashmere jumpers.
Farfetch
This online marketplace is another behemoth that ticks the “has everything you could ever want” box, making it perfectly poised for sale season. Don’t forget to check out the pre-owned section for truly one-of-a-kind designer gems.
Mango
Mango has really upped its game in recent years, particularly in its online offering. From its elevated Selection line to its capsule partywear, choose well and you’ll nab yourself a piece that will last for many seasons to come. Highlights from the sale include the below parka with contrasting collar.
Astrid & Miyu
Whether buying for yourself or someone else this Cyber Week, Astrid & Miyu’s discounted jewellery edit is worth a browse. See: the molten hoops and pavé initial necklace.
Selfridges
After an investment fashion purchase? Selfridges stocks a vast array of key ready-to-wear and accessories from stellar brands. We’ve got our eye on Jil Sander’s metallic flats and a patent shoulder bag from Sandro.
Theory
Many people rely on Theory for its range of long-lasting contemporary staples, including tailoring, knitwear and trousers. Embrace the leopard-print trend with a wool trench or upgrade your knitwear drawer with a versatile cashmere jumper.
Joseph
Joseph has long been considered a go-to for minimalist style, and in 2024 it remains as timelessly elegant as it’s ever been. This sale season, we’re keeping an eye out for slouchy tote bags, trench coats and perfectly tailored trousers.
Dear Frances
Boots are a sound investment to make during sale season — and Dear Frances stocks plenty of styles that’ll see you through many winters.
Harvey Nichols
Harvey Nichols is brimming with stellar brands. From Coperni’s Swipe bag to Agolde’s Rihanna-approved Low Slung baggy jeans, it’s the perfect place to make an investment.
Everlane
A lesser-known name in the affordable fashion stakes, Everlane is well worth your attention for everything from knitwear, shoes and outerwear. Not only that, it is also a good option for size-diverse options, with many pieces running up to 4XL.
Dune
You’ll find some hero trending footwear in Dune’s sale edit, including a pair of biker boots, horsebit-adorned riding boots and heeled ankle boots.
Massimo Dutti
Massimo Dutti’s website experience is like no other. Formatted like a look book, it’s easy to see how pieces will fit and move – though, this can make it hard to decide on what to buy!
Yoox
Yoox is the Vogue team’s secret sale hack. Designer pieces from The Row, Balenciaga and Ferregamo can be found at lower prices. Run, don’t walk!
Gant
Preppy style defines Gant’s offering. See: rugby tops, checked jackets and polos that you’ll want to wear this autumn/winter period and beyond. Don’t forget to look in the menswear section.
Free People
Free People has garnered a reputation for its Cali girl bohemianism, but there’s so much more to be found online these days. Visit the sales section this Black Friday for everything from comfy tracksuits and printed dresses to sturdy biker boots.
Uniqlo
Long before quiet luxury took over our social feeds, Uniqlo was delivering time-tested staples at purse-friendly price points. What do Vogue editors invest in? Heattech layering, cashmere from the men’s department and socks (obviously).
What is Black Friday 2024?
Black Friday is the biggest sales event you’ll find this side of the holiday season, with generous discounts on everything from beauty to fashion and home goods. Originating in the US as a post-Thanksgiving tradition, many major UK retailers are now in on the markdown.
Read more: The Best Black Friday Beauty Deals
When is Black Friday 2024?
Arriving annually on the final Friday in November, Black Friday falls on 29 November in 2024. The Black Friday deals don’t end there, though, with early discounts landing prior and several last-minute sales that continue through the weekend to Cyber Monday on 2 December.
