French mega-label Dior is set to open a temporary ‘Gold House’ concept store in a garden in the upscale Ploenchit district of central Bangkok on Dec. 8. The space, with a facade modelled after the brand’s historic Avenue Montaigne flagship, will showcase work by Thai artists and house a ‘Café Dior’ featuring desserts from three Michelin-starred chef Mauro Colagreco.
The move comes amid a flurry of investments in luxury retail in Thailand. A $3.2 billion upscale shopping district, One Bangkok, is rising in the Thai capital’s diplomatic quarter, as legacy department stores and malls in the city and around the country renovate and expand their footprints.
Thailand’s personal luxury goods market is set to reach $2.4 billion in retail value this year, increasing at a CAGR of 9 percent through to 2029, according to Euromonitor.
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Thailand Is Becoming a Luxury Retail Powerhouse
A $3.2 billion new luxury precinct called One Bangkok is rising in the Thai capital amid a flurry of investment by the city’s legacy department stores and malls as they renovate and expand to popular tourist destinations nationwide.
