Winky the Tiger, Deezy the Flower and Bimpy the Elephant race to reach Nigo and Verdy’s castle in the sky. No, this is not the long-winded plotline of a new video game, nor the bubbly narrative of a Disney-style children’s show. These are the three signature characters, as conceived by Japanese pop graphic artists Verdy, steering us through the Kenzo/Verdy universe of unbridled nostalgia and adventure. Inspired by the 2000s video game aesthetic that left kids enamored by quests of good versus evil (looking at you Legend of Zelda) and mustachioed plumbers, the campaign combines Japanese pop art with Western streetwear in a playful interpretation of Kenzo’s house codes.
Born in Osaka, Japan and currently residing in Tokyo, Verdy is most famously known for his projects Girls Don’t Cry, Wasted Youth (which collaborated with Nike to create a unique version of the Dunk Lows) and his panda-rabbit character named Vick. He was recently appointed as artistic director of K-pop group Blackpink for their summer tour, Born Pink. Verdy’s signature spirit is defined by his bold graphics, vibrant colors and playful designs, often exploring themes of youth culture and rebellion in their creation. Citing manga and anime, as well as skateboarding and hip-hop, as his influences, Verdy now spawns a cast of charmingly amusing characters at the heart of Kenzo’s newest collection.
The capsule covers a range of men’s and women’s ready-to-wear pieces, as well as a full spectrum of lifestyle products and accessories: cozy blankets, mugs, snow globes, key chains, decorative carpets, plush backpacks and compressed tee shirts. Each piece features Verdy’s sprightly renditions of Kenzo’s signature motifs, coming to life as Winky, Deezy and Bimpy within the capsule’s campaign film.
The characters, first seen during the brand’s Spring 2025 runway show, journey through the Kenzo/Verdy universe, trekking through jungle and desert landscapes before flitting past golden statues of Nigo and Verdy and, finally, arriving at the castle gates. And for those wondering about the catchy jingle in the background, the troupe roams to the rhythm of an exclusive track from upcoming Japanese rapper Young Coco.
The capsule is priced between $20 and $1,205 USD, available via kenzo.com, and in select Kenzo stores + retail partners.
