Engin Celikbas, otherwise known as a ‘retail marketing guru’, has been named as Managing Director EMEA of Future Stores – a new retail concept that blends the worlds of media, retail and digital performance marketing.
Future Stores officially launched this week on London’s Oxford Street. The 435 sqm store at 95 Oxford Street houses an ever-changing rota of well-known brands, who can use the multi-media space to showcase their offer to the 1.3 million people who pass by the door weekly.
Celikbas is an expert in retail data, AI and innovative marketing, bringing a wealth of experience in innovative consumer concepts to his new role.
The Amsterdam native’s career spans nearly three decades, including non-exec board member of AI marketing specialist Billy Grace, CEO of respected communications changemaker Anomaly and owner of art and commerce crossover KeselsKramer.
Celikbas said: “Believe the hype. Future Stores is not just a concept, it is the future of retail, which is why I personally to join. I am so excited to be working with such a celebrated global team and together, we will transform the retail world for consumers and brands alike.”
At Future Stores, Celikbas will be working with Ariel Haroush, the Founder and Chair of Future Stores. The pair’s concept is to provide ‘retail at the speed of culture’, catering to vibrant, consumers used to absorb information at Tik-Tok-style speed.
Following the London launch, Celikbas will oversee the development of the Future Store expansion in Europe.
Ariel Haroush, Founder and Chair of Future Stores, said: “Engin’s appointment as EMEA MD brings unrivalled skills to Future Stores. Throughout his career, he has not just had his finger on the pulse of modern culture but has been several steps ahead of the mainstream. This makes him the perfect fit for what Future Stores will achieve.”
Celikbas added: “My experience and skillset will enable Future Stores to be the most advanced way to leverage customer data in the world. Our extraordinary insights will allow us to engage with consumers on a deeper level, bring them truly personalized shopping and brand engagement experience, enhancing conversion rates and boosting customer satisfaction.”
