When Anna Jewsbury began designing Completedworks’s sculpture-like Scrunch, Glitch and Crumple jewellery back in 2013, she never thought about women wearing her delightfully distinctive pieces on their wedding days. Over a decade later, despite Completedworks’s Pulp and Infinity’s Reversal earrings becoming unofficial emblems of alternative brides’ big days, Jewsbury, whose aesthetic vocabulary is inspired by her studies in maths and philosophy at Oxford, still does not consider herself a bridal designer. Rather, the creative, who counts Emma Watson and Jodie Comer as clients, does what she has always done and considers the power of connections, over frothy white confections, when dreaming up her industrial yet achingly pretty pieces from her studio in a converted boozer off London’s Edgware Road. “We think about intention and strength and symbols of possibility, and we always draw on a utilitarianism of form, all of which probably resonate with those getting married,” she muses when probed on the stratospheric success of Completedworks in the wedding fashion sphere.
Courtesy of Completedworks
You only need to look at the number of British Vogue brides complementing their dresses with Anna’s pearl and recycled gold vermeil trinkets (Completedworks has a “Department of Fieldwork” dedicated to sustainability) to see the waves her weaving, looping and twisting designs have made in the market this year alone. Take fellow designer Clio Peppiatt, she of party dress fame, who accented her “sexy and fun” reception look at London’s ICA with a pair of diamond and pearl drop earrings by Completedworks which, Peppiatt says, “captured the blend of classic elegance with a contemporary twist” she wished to convey. A bunch of glass peonies, featuring delicate dew drops on the petals, by Home in Heven brought the uniquely Clio look together.
