Burberry has unveiled a UK-exclusive pop-up within the brand takeover space in the new Flannels flagship store in Leeds.
Flannels “continues to champion the luxury experience in all corners of the UK” – bringing its hottest brand partners to the city for exclusive product launches, events and immersive experiences.
Set to run for two months, the new Burberry outerwear-focused concept will be rolled out to a further 11 retail locations worldwide – as yet to be confirmed.
Inspired by the traditional characteristics of a British park – complete with a park bench for community craving customers “to dwell in the space”, Burberry puts its heritage and hero product centre stage at Flannels, ‘bringing the outdoors in’ with a design that replicates a park pavilion to provide shelter.
The product range on display includes pieces from Burberry’s AW24 viral ‘It’s Always Burberry Weather’ campaign; a short film series featuring British contemporary culture heroes including Olivia Coleman, Barry Keoghan, Cara Delevingne, Cole Palmer and Little Simz.
The space also features a Burberry branded coffee cart to serve a range of hot drinks to customers as they enter the space.
Frasers-Group-owned Flannels opened the ‘league of its own’ 70,000 square foot Leeds flagship at 115-126 Briggate – the former Debenhams site – in the last week of October.
Set over six floors, it is the sixth Flannels flagship to open, joining London, Liverpool, Leicester, Sheffield and Newcastle, as the retailer “redefines the next generation of luxury retail”.
