International womenswear brand Leem is set to open its first permanent UK store in Westfield London on 15 December.
The news follows the success of Leem’s pop-up in the shopping centre this year, and is part of the brand’s broader strategy to increase its footprint across the UK, with plans for additional locations, an enhanced online presence and potential partnerships.
The 1,100 sq ft store will make home to the brand’s newest collection, which boasts its signature aesthetic of airy knits and tailored maxi dresses, as well as bolder statements that include exaggerated sleeves, pops of contrasting colour, cutout detailing, and eye-catching prints.
After launching in 2022, Leem first entered the UK market via an online pop-up for Selfridges before its Westfield pop-up in 2023.
The new store on Westfield’s ground floor will feature sleek, minimalist lines, a tonal colour palette, and thoughtfully curated displays in an effort to mirror the brand’s own aesthetic. It will include rose gold metalwork and floor-mounted fixtures, as well as curated displays, bold campaign images, and inviting seating areas.
Miles Young, Managing Director, Leem, said: “Following the incredible success of our pop-up store at Westfield, White City, we are thrilled to announce the opening of a new permanent store at this iconic location. This milestone is an important step in our growth plans across the UK and reflects our commitment to delivering timeless fashion.
“We have been truly overwhelmed by the positive response from our customers, inspiring us to create an elevated shopping experience that embodies the heart of our brand.”
Laura Waters, General Manager, Westfield London, added: “The opening of Leem’s first permanent store at Westfield London highlights the success of its journey in the UK market. We’re proud to provide a platform for innovative international brands like Leem, which continues to captivate our shoppers with its timeless and stylish approach to modest fashion. This milestone not only enriches our retail offering but also reflects Westfield London’s position as a leading destination for brands seeking to grow and thrive in the UK.”
