When it comes to creating content that people will actually want to engage with, the key is making it relatable, practical, and sometimes just a bit of fun. Let’s dive into these three categories and break down how to come up with ideas and get started.
1. Relatable Content
Relatable content connects with your audience on an emotional level. It makes them feel seen, understood, and creates a sense of connection. This type of content can be anything from motivational quotes to personal stories or even showcasing everyday struggles your audience can identify with.
Example: Think about the emotional process of selling a home. You could post a video with a caption like, “Letting go is hard, but your home can be the perfect beginning for someone else’s story—let’s help them see it.” This taps into the feelings many homeowners have when selling, and it’s something people can easily relate to and share.
2. Practical Content
This type of content is all about adding value. Share tips, advice, or how-tos that your audience can use immediately. In staging, you might share a quick video like “3 tips to make your home more appealing to buyers.” This positions you as the expert and gives people something they can take away and use.
Example: Film a quick behind-the-scenes video of you setting up a room, add text with some helpful staging tips.
3. Funny Content
Everyone loves a laugh, and humour is one of the best ways to encourage people to share your content. Whether it’s a behind-the-scenes blooper reel or a light-hearted take on a common problem in your industry, adding a little fun to your feed can make a huge impact.
Example: Show the funny side of your business. Maybe you film a short clip of team members struggling to move a large piece of furniture, and overlay it with a humorous caption like, “When the couch is heavier than it looks, but the show must go on.”
Note that not all content will fall into one of these categories and some content will span across multiple categories. This is just one framework to think about creating content.
