Italian jewellery brand Atelier VM will open its first UK flagship store in London’s Burlington Arcade in Mayfair in November, in time to capitalise on the run up to Christmas.
Atelier VM was founded by Marta Caffarelli and Viola Oleari in 1998. After successfully launching the brand into the UK in 2018 with a dedicated counter space in Liberty London, it has steadily expanded its loyal customer base and grown both its mainline and popular welded L’Essenziale collections.
The launch of the new 400 sq ft standalone boutique is “testament to the brand’s success in the UK and growth over the last six years”.
Commenting on the new Mayfair store, Caffarelli said: “Atelier VM has found a new home, a new place of the heart, small, precious and full of stories – a real jewel.”
Renowned for its carefully handcrafted jewellery designed with the brand’s contemporary consumers in mind, Atelier VM will welcome UK customers “to immerse themselves in the brand experience” and explore the latest collections and exclusive innovations in a full brand-led space.
Trupti Shah, Commercial Director of Burlington Arcade, said: “We are excited to welcome Atelier VM to Burlington Arcade, a brand that embodies the spirit of refined minimalist elegance and artisanal craftsmanship.
“Atelier VM brings a fresh, contemporary take on fine handcrafted jewellery that will resonate with both our local and international clientele.”
