TikTok Shop achieved record-breaking sales this Black Friday, marking its biggest-ever UK sales event to date.
The platform delivered 179% year-on-year growth in revenue during the Black Friday period (25th November – 2nd December).
It also saw a 131% increase in the number of shoppers turning to TikTok Shop to get exclusive discounts from brands and creators, including Luxe Collective, Candy Kittens and P Louise.
Growth was driven by a surge in LIVE shopping, with over 6000 sessions per day in the UK during the Black Friday period as shoppers flocked to the platform to find discounts on the latest trends in fashion, beauty, home, electronics, toys, and books.
Other highlights
- There were 1.6 million shoppable videos launched by brands and creators across the Black Friday period.
- Over 95% of all purchases made on TikTok Shop were from small and medium businesses, with fashion, beauty, home and lifestyle being the bestselling categories.
- The bestselling product in beauty was P.Louise’s Bad B*tch Energy Lip Duo, whilst fashion was the KatchMe Women’s Casual Mid-Rise Wide Leg Stretchy Jeans.
Jan Wilk, Head of Operations at TikTok Shop UK, said: “The incredible surge in sales during the Black Friday week highlights the transformative power of LIVE shopping, which brings the experience of interacting with sellers in real time, just like in-store shopping but from the comfort of your home.
“With TikTok Shop, we’ve made it easier for our community to find and purchase everything they need, from unforgettable Christmas gifts to special treats for themselves. Seeing such phenomenal growth is exciting, and we can’t wait to build on this momentum throughout the festive season.”
It comes as TikTok predicts this Christmas will mark its biggest UK retail moment yet, boosted by LIVE shopping sessions and an increase in ad spend from clients.
