“I am one of those people who likes to fill their bag,” Zendaya told Vogue upon landing her first Louis Vuitton accessories campaign for the brand’s Capucines line. “I gotta put my computer in it, I gotta put this, I gotta put that. I’ve gotta have options. I need options.” Despite having her pick of the house’s vast leather-goods archive—she developed a particular fondness for the rereleased Diane this summer—Zendaya has landed on what many might consider the entry point into the logo’d LV sphere: the everything-but-the-kitchen-sink tote aptly named the Neverfull.
Unlike the Diane, which has become something of a ’90s sleeper hit owing to our current insatiable appetite for vintage, the 2007-launched Neverfull has never gone away. The capacious carryall, fashioned from monogram canvas and featuring side laces, once retailed in the hundreds and was the gateway into the luxury landscape for aspirational shoppers looking to the likes of Victoria Beckham—who was, for a time, loyal to the label’s splashy Stephen Sprouse line—for inspiration.
While Zendaya is the woman who convinced Mugler to loan out its legendary “gynoid” suit and inspired Bob Mackie to save the most naked of his naked dresses for her, she is also the fashion fan who once proudly plastered the LV print across her MySpace page to impress fellow users. She is, as we know from her shopping habits, a “normie” at heart. Zendaya needs somewhere to stash her salad boxes and her Neverfull is the perfect receptacle.
The 28-year-old’s style trajectory can best be illustrated by her choice of Neverfull. No classic-yet-WAG-adjacent brown exterior for Zendaya. Rather, the Dune actor has been slinging her belongings—and her boyfriend Tom Holland’s new beverage line—into the new Neverfull Inside Out in black cowhide leather, which is decidedly more discreet than the original. A descendant of the Louis Vuitton Laundry and Navy bags, developed in the late 19th century as “occasional” alternatives to the maison’s luggage trunks, the Neverfull still features the same sturdy rectangular base as its predecessors—perfect for shoppers like Zendaya, who admits she’s “not always the most responsible bag owner.”
“I might be throwing it around, it might get some real wear in it, you know, because I want to really use it.”
