Matalan has launched a new TV ad campaign for Christmas under its new ‘We Get It, We’ve Got You’ platform.
Created by McCann, the 30-second festive ad “unwraps the fabulous chaos that is family life” with family of five, the Mellings, striding into Christmas in their best party gear.
The perfect Christmas party moments are interrupted by the more relatable everyday scenarios, from tantrums over board games to running out of wrapping paper at the last minute, and answering the door to receive a parcel in striped pyjamas, full face mask and hair in curlers. The tongue-in-cheek voiceover from actress and comedian Diane Morgan declares: “It’s the most wonderful time of the year, right?”
Charlotte Dewhurst, Director of Marketing at Matalan, said: “Grab the popcorn, our Christmas TV ad for 2024 is here! I think we can all relate to the Melling’s where the realities of getting everyone picture perfect at Christmas time are the parts that don’t make it to Instagram.
“But at Matalan we get it and we’ve got our customers during this fun but hectic season.
“We also couldn’t miss the opportunity to give Mat and Alan – our two social media star colleagues who went viral this summer – their very own cameo, so see if you can spot them.”
Running from now and through December, across ITV, C4, Sky and Digital TV channels, the campaign aims to bring humour to the forefront with Matalan reminding us “not to get too wrapped up in the big day”, with festive fashion starting at £9, gifts from £4 and decorations from £3.
