Mark your calendars, fashion lovers! On October 29th, Universal Standard partners with multidisciplinary artist, activist, and all-around fashion visionary Jordan Underwood (they/he) to debut a limited-edition collection, Jordan x US. This partnership is more than just a new capsule drop; it’s a celebration of androgynous style and self-expression for every body, sizes 00-40. And in today’s climate, where so many brands are quietly scaling back their inclusivity efforts, this collaboration is a bold, refreshing statement.
For years, Universal Standard has been leading the charge in size-inclusive fashion, and this collection takes their mission to the next level. By teaming up with Jordan Underwood—a fat liberation advocate and content creator known for their unique blend of art and activism—Universal Standard is doubling down on what they do best: creating high-quality, perfectly tailored, and accessible fashion that refuses to compromise on fit or style. And, in this case, they’re offering something the plus size fashion market has desperately needed: more choices for everyone, everywhere.
Jordan x US: Not Just Androgyny, But True Adaptability
The Jordan x US collection breaks the mold by offering five androgynous wardrobe staples that deliver Universal Standard’s signature combination of comfort, quality, and versatility. Think effortlessly cool essentials like a sweatsuit, flannel, denim, and a crop top—all designed to fit every body, from size 00 to 40. The real kicker? These pieces are adaptable in a way that encourages you to play with your proportions, experiment with different forms, and customize your style.
Underwood’s vision is woven into every stitch, pushing Universal Standard to expand its already groundbreaking approach to sizing. Each piece allows you to size up or down, allowing freedom to adjust based on your style mood. Whether you’re feeling a bit oversized and comfy one day, or sleek and fitted the next, this collection is ready to flex with you.
“We’re all about challenging the industry’s outdated standards, but Jordan’s fearless risk-taking in styling really opened our eyes to breaking some of our own rules,” says Universal Standard’s Chief Design Officer, Ramon Martin. “When a customer’s choices are confined to cultural norms, their potential for expression is limited. This collection with Jordan offers more choice than ever before—and we’re excited to help people break out of that mold.”
In other words, it’s not just fashion. It’s an experience—a canvas for self-expression that celebrates the beauty of all bodies.
Why This Collaboration Matters Right Now
If you’ve been following fashion trends (and let’s be real, you should be), you might have noticed a troubling pattern: while brands love to wave the inclusivity flag, many are quietly cutting back on size offerings and diverse representation. Universal Standard isn’t about that life. They’re here for the long haul, committed to creating fashion for all bodies, not just some.
By collaborating with Jordan Underwood, a trans, plus size artist who’s spent their life altering ill-fitting clothes and fighting for a place in fashion, Universal Standard is sending a powerful message: everyone deserves a seat at the fashion table.
“For so long, the fashion industry ignored the majority of people who fall outside its stereotypical binaries and beauty standards,” says Underwood. “I grew up squeezing into clothes that weren’t made for me, all in the pursuit of authentic self-expression. I’m beyond excited to partner with Universal Standard to create a capsule that finally empowers all people to shop and express their individuality.”
And the timing? Impeccable. As the industry struggles to maintain the momentum of inclusivity, Jordan x US feels like a battle cry—a reminder that fashion is for everyone, and it’s about time brands stop pretending otherwise.
The Jordan x US capsule will be available at Universal Standard’s SoHo showroom, through their US on Tour in-person shopping experiences, and online at UniversalStandard.com.
So, how can you get your hands on this groundbreaking collection? Starting October 29th, you have three options! Prices range from $59 to $148, making this collection not only size-inclusive but also financially accessible.
Whether you’re shopping for a standout flannel to spice up your fall wardrobe, or a perfectly-tailored pair of jeans that you’ll actually want to wear, the Jordan x US collection has something for every body, every style, and every vibe.
With Universal Standard and Jordan Underwood, the future of fashion is brighter, bolder, and way more inclusive. Time to shop, experiment, and—most importantly—express yourself.
