Kith and BMW have once again joined forces to redefine the intersection of fashion, design, and automotive innovation. Their third collaboration, debuting at Art Basel Miami 2024, celebrates BMW’s motorsport heritage through a modern, luxurious lens. At the heart of this chapter is Frozen Techno Violet is a never-before-seen evolution of BMW’s iconic Techno Violet, bridging the brand’s past and future in a striking hue.
The latest partnership spotlights two vehicles that symbolize BMW M’s evolution: the one-of-one 1981 BMW M1 E26 by Ronnie Fieg and the futuristic 2025 BMW XM Kith Concept. The M1, painted in Techno Violet, features a custom interior with Kith monogrammed Black Merino Leather, paying homage to the origins of BMW Motorsport. Its modern counterpart, the XM Concept, debuts Frozen Techno Violet, showcasing illuminated purple details and cutting-edge design elements.
For collectors, Kith and BMW also present the 2025 BMW XM by Kith—a production model limited to just 47 units worldwide. Available in Frozen Techno Violet or Frozen Black, this hybrid powerhouse offers bespoke interiors and exclusive branding. Retailing at $199,000 USD, it’s available for pre-order now — an opportunity as rare as the car itself.
Beyond auto-motives, Kith expands the collaboration with a lifestyle collection of menswear, accessories, and home goods. Drawing from the color stories of all three chapters—Cinnabar Red, Vitality Green, and Techno Violet—the collection launches December 6th at Kith stores, online, and at a Miami pop-up. With Chapter III, Kith and BMW deliver a testament to collaboration, blending heritage and innovation into enduring icons of design.
